I hope you will learn a lot about SEO, if you read this article completely. Before understanding SEO, it is important to know that what is the search engine?
Do you know how many web sites are available all over the world?
According to the latest statistics data, till now about 2 billion websites are available all over the world. From this you can guess, how many searches people in the world must be doing every day. And this is the reason why all companies want to always keep their websites in the top rank, for which they have to get their websites to SEO regularly. SEO tool is a better option for companies to take websites to the top rank in any search engine. And the special thing is that SEO service is absolutely free.
So there is a kind of tools, with the help of which we can take any content rich websites to the top rank on the search engine. Apart from this, to bring organic or free traffic to your websites, you can improve the rank of your websites on Search Engine Rank Page (SERP). The better the ranking of our websites on the search engine web page, the better we can attract the audience. So that customers will like to take more and more of our services. It definitely plays an important role in creating an identity and brand among the people. And this is the reason, in today’s era, it has become necessary for every company.
Why do all websites need SEO?
To understand this thing properly, we pay attention to some points.
Quality Traffic: Through any suitable keyword, we can target our audience and bring traffic to our websites. Because we see the best results of keywords searched on any search engine or Google search engine. Any search engine, whether it is Google or not, always shows the best results to the audience, in which there is no error. Because they are also afraid, if our results are not correct and accurate then people will go to other search engines.
Traffic Measurements/Counting : After getting a higher ranking of your websites on the search engine results page (SERP), you can gain maximum traffic to your websites. Now understand how you can get benefits from this, let’s say you have a business in which you are selling any products or services. If during this time more traffic starts getting on your websites, then you will see that your products sales will also increase. Which directly makes a difference in the profits and revenue of your business.
Organic Results: There are many such search engine rank pages(SERP) platform where you can run the advertisement of your product. In which some free service platform is also available. In which you can get your ads run organically and also generate traffic regularly.
How do we do SEO?
Search engine mainly works in three ways:
Crawling : Suppose that in the crawling process, a whole team of robots works on a search engine. In which the robot team brings the related content searched all over the internet to the users as soon as possible.
Indexing : Collect all the data that is found through crawling, and store it in an organic form at one place. Once your websites are indexed, you will see it perfectly on the search engine results pages (SERP).
Ranking : The search engine always ranks the best content results cited by the user. Which is completely organic and effective content and the user’s understanding is convenient, such content websites get rank.
Now let’s understand, how we target the audience with the help of keywords?
What is keyword in search engine and how does it work?
Keyword is a kind of question, which is asked by the user in the search engine. Which is the same query asked by the user in a different way. Now let us understand this thing with an example.
Let’s say you want to see digital marketing course in search engine, then what will you search?
May be “Best digital marketing in India” or “Digital marketing fee in India” and many more thought available in user’s mind.
Keyword always depends on the user’s mindset as to what the user is going to search. But in SEO we always work on suitable keywords. But we always have to pay attention that whatever content we are giving on our websites, it should be oriented for the users as well as the search engines.
There are many factors in keywords and keyword research, some of which are as follows :
Take the help of SEO tools to identify suitable keywords, work on trending keywords regularly. This increases the chances of your websites increasing their ranking. When you know what people are going to search, you can really win the game in terms of website ranking. Apart from this, there should also be some unique quality in your content, otherwise users and search engines will not like your content.
You can find out by keyword research :
What is the user’s favorite searching.
What is the volume on Searching.
Keywords Related search keyword.
Cost Per Click (CPC).
SEO difficulty
Paid difficulty
Rank difficulty
Before you do keyword research for your product or services, you must first know your consumer and service behavior very well :
Google Rich Results Test Tool tells whether your web page is eligible for Rich Results or not. These tools also tells you whether your web page is structured or not, Also, with the help of this tool, you can preview the data structure of your web page and see how it looks in the web page.
What type of products or services does your business provide.
What words are consumers searching for in search engines to find my business products or services?
What type of keywords are other people using to search.
There are many such tools where we get help for keyword research like ubersuggest, Google keyword planner and many more.
Apart from this, you can also find out the keywords of your content with the help of suggested keywords from the search bar of the direct search engine. And with the help of many other trending topics of social media, you can also find keywords for your content. You should always select keywords with high search volume with low difficulty for keyword research, on which you will get success quickly.
Keep this in mind, the more people will search your content keyword, the more visitors will increase on your websites. In keyword research, we need such keywords which can rank the website soon. So we will select the low difficulty keyword.
SEO of a website is a difficult task in itself, which has to be done not for months but for years. So if you are doing SEO for any website, then keep it regular with a positive mindset. Thanks
►Conclusion
We can say that there is an organic process to get the SEO ranking done, which definitely takes time but this service is also free of cost. If you want to do SEO course or Advanced Digital Marketing Course, then you can definitely select NYD India (National Youth Development of India). NYD India is a highly rated and trusted education training center, where you are given 100% job placement along with quality training. Course ENROLL NOW
