The digital age has revolutionized the way businesses operate, and the same can be said for digital marketing. With so many new and innovative ways to market products and services, businesses of all sizes need to have a strong foundation in digital marketing if they want to remain competitive. That’s where digital marketing courses come in. These courses teach students the fundamentals of digital marketing, from how to design and execute effective online campaigns, to how to use social media to reach and engage customers, to how to create and manage a website. With the right digital marketing course, you can increase your business’ visibility and reach, and help it to grow in the ever-changing digital age. So what are you waiting for? Start learning about the digital world today with a digital marketing course from one of the top providers in Kolkata.
What is Digital Marketing?
Digital marketing is the use of technology to create, manage and deliver marketing communications that create customer engagement. The goal is to convert leads or website visitors into customers. Digital marketing also includes managing customer data, deploying digital channels such as social media, and using search engine optimization techniques to improve visibility of the brand and its website.
Digital marketing has become an important tool for businesses of all sizes to engage with their customers and build relationships. In order to stay ahead of the competition, it is important to find the right digital marketing courses in Kolkata.
What are the objectives of Digital Marketing?
Digital marketing is all about creating a relationship with your customer. It’s all about understanding your customer, their needs, and their wants. It’s about understanding how to reach them and engage them in a way that will result in them returning to your site or buying your product.
There are many objectives of digital marketing and we’ve listed 10 of the most important below.
- Increase website traffic
- Increase brand awareness
- Increase customer loyalty
- Increase sales
- Increase web traffic conversion
- Increase web traffic growth
- Increase web traffic duration
- Increase web traffic velocity
- Increase lead conversion
- Increase lead growth
What are the different types of Digital Marketing?
If you are looking to get into digital marketing, you need to be aware of the different types of digital marketing. There are many programs and courses that cater to different needs and goals, so it’s important to know what you are looking for.
- SEO
Search engine optimization is the practice of improving the visibility of a website or web page in search engine results pages (SERPs). This can be done by optimizing the website content and structure, by using keywords in the website title and tags, and by optimizing the website for mobile devices. - Social Media Marketing
Social media marketing is the use of social networking sites (SNSs) to promote a business or product. The main purpose of social media marketing is to connect with customers and build relationships. - Display Advertising
Display advertising is a form of advertising that uses digital media to display ads on webpages. The ads are usually displayed in a prominent location on the web page and may be interactive or non-interactive. - Email Marketing
Email marketing is the sending of commercial or promotional emails to a list of recipients. Email marketing is an effective way to connect with customers and build relationships. - Mobile Marketing
Mobile marketing is the use of mobile devices to deliver marketing messages and to collect data about customer behavior. Mobile marketing can be used to connect with customers in a variety of ways, including through direct marketing, through customer management systems, and through mobile app marketing. - Public Relations
Public relations is the practice of creating, managing, and executing public relations campaigns. A public relations campaign is a series of activities designed to create or maintain a favorable public image for a company or individual. - Multimedia Marketing
Multimedia marketing is the use of a variety of media to promote a product or service. Multimedia marketing can include video, audio, images, and text. - Conversion Rate Optimization
conversion rate optimization (CRO) is a process of improving the effectiveness of a website or web page by increasing the number of visitors who convert into customers. - Data Marketing
Data marketing is the use of data to drive marketing decisions. Data includes everything from customer demographics to customer behavior. - Project Management
Project management is the process of planning, organizing, leading, and controlling the execution of projects. Project management is used in a variety of industries, including business, engineering, and marketing
What are the different channels through which Digital Marketing is executed?
Apart from the traditional methods such as print marketing, radio and television advertising, digital marketing is one of the most powerful way to reach out to a large number of people.
Digital marketing is the umbrella term that refers to all the various methods used to market a company or product online.
It can be divided into two main categories: search engine marketing (SEO) and online marketing.
Search engine marketing (SEO) is the practice of improving the ranking of a website on search engine results pages (SERPs). This can be done by optimizing the website for certain keywords, adding relevant meta data to the website, and conducting link building activities.
Online marketing refers to all the activities that are carried out online, from creating a website to developing an e-commerce website.
Digital marketing courses in Kolkata cover a wide range of topics, from SEO, to social media marketing, to mobile marketing. These courses help students to understand the different methods that are available to them, and to develop the skills necessary to successfully execute digital marketing campaigns.
What is the role of Digital Marketing in business?
Digital marketing is the practice of using technology to create, manage and deliver marketing communications that exploit digital channels such as the internet, mobile devices and social media.
Digital marketing is used to reach and activate customers who are using digital channels such as the internet, mobile devices, and social media. It helps businesses to understand their customers, what they want and how to reach them.
Digital marketing helps businesses to create a relationship with their customers by understanding their needs and wants. It allows businesses to create a message that is relevant to the customer and to use various channels to deliver that message to the customer.
Digital marketing is important because it allows businesses to interact with their customers in a personal way. It allows businesses to understand customer behavior and to create a relationship with the customer.
What are the different strategies used in Digital Marketing?
Digital marketing is the process of using the internet, digital platforms, and digital technologies to create, acquire, and retain customers. Digital marketing is used by businesses to reach, engage, and retain customers in a digital world. There are various digital marketing strategies that businesses can use to reach their target customers.
Digital marketing strategies can be divided into three main categories- online marketing, offline marketing, and digital advertising.
Online marketing includes strategies like online advertising, online CRM, email marketing, and social media marketing.
Offline marketing includes strategies like direct marketing, sponsorship, and event marketing.
Digital advertising includes strategies like search engine optimization (SEO), pay-per-click (PPC), and display advertising.
Digital marketing courses in Kolkata cover a wide range of topics such as digital marketing strategy, online marketing, mobile marketing, social media marketing, digital advertising, and email marketing. They also teach about digital marketing tools like Google AdWords, Facebook Ads, and LinkedIn Ads.
What are the challenges in Digital Marketing?
Digital marketing is one of the most powerful tools available to businesses today. It has the ability to connect businesses with their target audience and drive sales. However, like any tool, it has its challenges that businesses need to be aware of.
One of the biggest challenges in digital marketing is that it can be very time-consuming to execute. This is why it is important for businesses to have a strategic plan and to stick to it. Additionally, it is important to have a well-designed website that is easy to navigate and looks modern. In addition, it is important to have a strong digital marketing strategy that includes both online and offline marketing.
Digital marketing can be very expensive, so it is important to have a budget and to be able to justify the cost of the campaign. In addition, it is important to track the progress of the campaign so that you can make changes as needed.
Digital marketing is one of the most powerful tools available to businesses, so it is important to be aware of the challenges and to have a plan to address them.
What are the benefits of Digital Marketing?
Digital Marketing is the practice of using technology to create, maintain, and improve the visibility of a business or brand. Digital Marketing can be used to create a brand’s presence online, to generate leads and sales, to improve customer retention, and to build brand loyalty.
Digital Marketing is an important tool for businesses of all sizes, as it can help to improve customer experience, increase sales, and build brand awareness. There are many benefits to taking a course in Digital Marketing, and the courses available in Kolkata can teach you the skills you need to succeed in the digital world.
Digital Marketing courses can teach you how to create a website, how to create effective digital campaigns, how to create and manage social media accounts, and how to create and manage digital content. By learning these skills, you’ll be able to help your business grow and reach new customers.
What are the courses offered by Top Digital Marketing Institutes in Kolkata?
If you are looking to learn digital marketing in Kolkata, then you will want to consider the following courses offered by Top Digital Marketing Institutes in Kolkata.
- Digital Marketing Bootcamp
This course is designed for beginners who have no prior digital marketing experience and want to learn the basics of digital marketing. - Social Media Marketing Bootcamp
This course is designed for business owners who want to learn how to create and manage a social media marketing strategy for their business. - Search Engine Marketing Bootcamp
This course is designed for business owners who want to learn how to optimize their website for search engines and drive more traffic to their site. - E-Commerce Bootcamp
This course is designed for business owners who want to learn how to create and manage an e-commerce website. - Digital Marketing Strategies for Startups Bootcamp
This course is designed for business owners who want to learn how to create and manage a digital marketing strategy for their startup. - Google AdWords Bootcamp
This course is designed for business owners who want to learn how to create and manage a Google AdWords campaign. - Social Media Marketing for Small Businesses Bootcamp
This course is designed for business owners who want to learn how to create and manage a social media marketing strategy for their small business. - Google Analytics Bootcamp
This course is designed for business owners who want to learn how to measure the performance of their digital marketing campaigns. - Digital Marketing for Startups II Bootcamp
This course is designed for business owners who have completed the Digital Marketing for Startups Bootcamp and want to learn how to improve their strategy. - Web Development Bootcamp
This course is designed for business owners who want to learn how to develop their website using web development frameworks such as HTML, CSS, and JavaScript.
List Of Top 10 Digital Marketing Institute In Kolkata
- 1. NYD INDIA
- 2. DIGITAL SCOLAR
- 3. INTERNET MARKETING SCHOOL
- 4. PROMOZSEO
- 5. KDMI
- 6. SEVEN BOATS
- 7. KARMICK INSTITUTTE
- 8. WHITE HAT ACADEMY
- 9. CALCUTTA MEDIA INSTITUTE
- 10. NIHT DIGITAL MARKETING
1. NYD INDIA
Digital marketing is an important part of information technology. However, also we can say social media is the king of digital marketing, If we talk about social media. In which hunt machine or any other social media platform, which plays an important part for every digital marketer or every business. moment, if you want to grow your business or want to connect with an unknown followership, also social media platform is an only option for you, who can give flight to your dreams. In fact, with the help of digital marketing, you can fluently reach millions of people in a veritably short time. Which isn’t possible anywhere differently.
What’s Advanced Digital Marketing Course?
Still, also this is called Digital Marketing, If we reach any brand products or services to the followership with the help of digital creation or social media creation. This digital marketing creation includes dispatch marketing, SMS marketing, image marketing, textbook marketing, videotape marketing as well as all types of web grounded marketing. In other words, I can say online marketing is called Digital Marketing also. In moment’s time digital marketing course has come a trending subject. moment everyone wants to join the digital world and this is the reason, that all the people are showing their interest in computer, mobile or internet. So that everyone is connected to each other with the help of social media. In general word we can say, Digital marketing is the simple way of promoting and dealing of products and services by the help of online or social media marketing tactics, similar as dispatch marketing, SMS marketing, select.
What are the types of digital marketing?
There are numerous digital marketing channels available; these include hunt machine optimization( SEO), pay-per- click( PPC – or cost per click advertising), social media marketing, content marketing, dispatch marketing, mobile marketing and marketing analytics. While each of these is a licit form of digital marketing, there are other channels that live. Affiliate Marketing, for illustration, relies on cells erecting lasting connections with their guests.
How do I start digital marketing?
You know how every time at council you have to take a certain number of credits per semester? And, how if you fail to do so, you ’ll be forced to take the same class again? Could you imagine the same thing with learning digital marketing? You see, if you took for illustration a high academy or council course about baseball, once you graduate and stop taking classes about baseball, there’s a strong chance that you ’ll forget what you learned. With digital marketing on the other hand, it’s nearly insolvable to forget everything once you learn it. That’s its biggest advantage over all other courses in academy because digital marketing builds upon itself continuously as a field.
COURSE SYALLABUS
Basic Marketing
Basic Digital Marketing
SEO
On-Page SEO
Off-Page SEO
E-com SEO
SEO Tools
Web Page Project
SMM and SMO
Google Ads
Facebook Marketing
Google Analytics
E-com Marketing
Influencer Marketing
AS Optimization
Affiliate Marketing
Drop Shipping
Search Console
Freelancing
Content Writing
E-com Registration
Web Planning
Web Design
Basic WordPress
Website Audits
Blogging
Media Tools
Instagram Marketing
Twitter Marketing
LinkedIn Marketing
Youtube Marketing
Youtube Ads
Google Adsense
Email Marketing
SMS Marketing
Image Marketing
Text Marketing
WhatsApp Marketing
Template Design
CRM Integration
COURSE FEES
25,000/-
ADDRESS
130, 7, Dum Dum Rd, Jheel Bagan, Jhilbagan, Banimandir, Kolkata, West Bengal 700074
EMAIL ID
info@nydindia.com
CONTACT NO
+91-9433637001
WEBSITE
www.nydindia.com
2. DIGITAL SCOLAR
Digital Scholar is India’s first agency- named digital marketing institute that offers Online & Offline Digital Marketing Courses. Digital Scholar started in Chennai, India, in 2019 as an extension of echoVME( Social Media & Digital Marketing Agency) by Sorav Jain. Our Digital Marketing Training Institute offers 15 modules formulated to give holistic understanding of Social Media, SEO, announcements and full Digital Marketing. Through these comprehensive modules, the scholars get to learn as well as apply all aspects of digital marketing on real-time arrangements. We have 20-star coaches on a board who will help you with colored digital subjects and make over your lives always.
COURSE SYALLABUS
MAIN MODULES
#1 Digital Leader Mindset
#2 Social Media Management
#3 Instagram for Business
#4 LinkedIn Marketing
#5 Landing Page
#6 Automation
#7 Facebook Ads & Instagram Ads
#8 Content Writing
#9 Website Building
#10 Search Engine Optimization
#11 Search Engine Marketing
#12 Digital Design Mastery
SPECIALISATION MODULES
#1 International Freelancing
#2 Affiliate Marketing
#3 Task-Based Internship (Optional)
PRE RECORDED MODULE
#1 Email Marketing
#2 Copywriting Mastery
#3 SMS Marketing
COURSE FEES
75000/-
ADDRESS
1B, Sapna Trade Centre, 135, Poonamallee High Road, Pursaiwalkam, Chennai 600084.
EMAIL ID
info@digitalscholar.in
CONTACT NO
+91 9513632705
WEBSITE
www.digitalscolar.in
INTERNET MARKETING SCHOOL
Internet Marketing School is really one of those prestigious digital marketing training institutes in Kolkata that has made its mark snappily. Started in 2016 moment, this Google mate and ISO 90012015 pukka institute enjoy the fissionability for its decoration Digital Marketing training, tech-sound classroom session, and live design association with advanced tools.
Scholars get 100 placement backing on their course completion along with the instrument felicitation. Also, the payment structure has been kept relatively flexible so that the literacy process does not get heavier on the fund. They have successfully trained 6000 scholars, of whom 4000 have been placed across reputed diligence.
Current Courses Presently they are offering online and offline classes with 2 types of courses-instrument Program in Digital Marketing and Premium Program in Digital Marketing.
COURSE SYLLABUS
- Introduction to Digital Marketing
- Digital Marketing Strategy Planning
- Website Planning & Development (WordPress)
- Search Engine Optimization
- Black Hat SEO
- Ecommerce Website Developement
- Ecommerce SEO
- Schema Markup and Implemention
- Online Reputation Management
- Search Engine Marketing (Google Ads)
- Display Ads
- Video Ads
- Google Merchant Centre
- Ecommerce Marketing
- Web Analytics
- Heatmap Implementation & Analysis
- Facebook Marketing
- Facebook Marketplace Listing
- Twitter Marketing
- Content Promotion Via LinkedIn
- Youtube Marketing
- Instagram Marketing
- Whatsapp Marketing
- Inbound Marketing
- Conversion Rate Optimization
- Email Marketing
- Lead Nurturing via Email Marketing
- Email Automation
- Content Marketing
- Lead Generation
- Remarketing Campaign
- Blog Designing and Promotion
- Google Adsense
- Affiliate Marketing
- Interview Preparation
- Graphic Designing
- Logo Designing
- Video Editing
- App Development (Mobincube)
- Google Data Studio
- Media Planning and Buying
- Freelancing
- Lead Sourcing
- Soft Skill Developement
- Programmatic Marketing
- Quora Marketing
- Influencer Marketing
- Sales Funnel Practice
- Mobile Marketing
- Drop Shipping
COURSE FEES
NA
ADDRESS
15 2nd Floor, Ashutosh Mukherjee Road, Bhowanipore, Kolkata, West Bengal 700020
EMAIL ID
edu@internetmarketingschool.co.in
CONTACT NO
+91-9748520007
WEBSITE
www.internetmarketingschool.co.in
PROMOZSEO
When it comes to learning Digital Marketing in Kolkata, PromozSEO Web Marketing Academy is surely one of the stylish. it is a decoration digital marketing course in Kolkata, which imparts excellent training on full-mound Digital Marketing, including SEO, Google Advertisements PPC, Social Media Optimization & Marketing, Content Marketing, Dispatch Marketing, Digital Marketing freelancing, and multitudinous others. PromozSEO was started in 2014, and since also, they have trained 5,000 plus individualizes and working professionals and guided further than hundreds of commercial guests and brands. they have been ranked among the 10 Most Promising Digital Marketing Training Institutes in India by Silicon India. The digital marketing instrument course at PromozSEO is 7 months long and contains 17 digital marketing chapters with 65 modules and hundreds of motifs and subtopics. You can join their in- classroom or online digital marketing course grounded on your position. Both of the class modes are interactive in nature and encourage its scholars and learners to dive deep into practical executions. either, if you want to customize the course content or need one- to- one digital marketing course, you can gain that at PromozSEO Web Marketing Academy.
COURSE SYALLABUS
Introduction to Digital Marketing
Advanced SEO
Google Ads PPC
Social Media Optimization (includes Facebook, Twitter, Instagram, Linkedin, Pinterest, and YouTube),
Social Media Marketing (includes Facebook, Twitter, and Instagram)
Blogging and Branding
Content Marketing
Web Analytics
Email Marketing
Lead Generation
Online Reputation Management
Digital Marketing Tools
Digital Marketing Freelancing and many more.
ADDRESS
PromozSEO Web Marketing Academy, Sodepur, Kolkata, West Bengal, 700114, India.
EMAIL ID
info@promozseo.com
CONTACT NO
072785 81909
WEBSITE
www.promozseo.com
KDMI
Kolkata Digital Marketing Institute is amongst the top Digital Marketing Institute in Kolkata. We with our exemplary tutoring staff we give the stylish Digital Marketing Course in Kolkata icing that our scholars are exposed to substantially all the areas. we are proud to be featured in The Times of India, Indian Express, ABVP, and other similar reputed journals across. Our pupil base does not only involve youthful minds but includes a wide range of professionals tending to manage up with this digitization that is passing each around. From businessmen to scholars to youthful office goers we strive to inoculate their minds with similar knowledge is guiding up their way to come the stylish digital marketers. We shall be tutoring you strategies and helping you develop a significant skill set that shall fulfill your objects. Over the once many times, our wide range of scholars has achieved a great deal. With our educated and largely devoted placement platoon, we got our scholars placed into reputed associations similar as I- PAC( Indian Political & Action Committee), Texical Lite, Fortuna, ZeroInfy, Techyuga, Digital Rosogulla, and numerous further across the nation.
COURSE SYALLABUS
Basic Concept Of Marketing
Digital Marketing Basics
On-Page Seo
Off-Page SEO
E-Com SEO
SEO Tools
Freelancing
App Store Optimization(ASO)
Amazon & Flipkart SEO
Influencer Marketing
Affiliate Marketing
Drop Shipping
E-commerce Marketing & Development
Google Search Console
Content Writing
Google Analytics
E-Commerce Portal Registration
Website Planning
Website Design Using Elementor
WordPress Introduction
Website Audits
Blogging
Social Media Tools
Facebook Marketing
Instagram Marketing
Twitter Marketing
LinkedIn Marketing
Social Media Content Writing
Copywriting
Youtube Marketing & Strategy
Youtube Ads
Google AdSense
Email Marketing
Email Automation
CRM Integration
Online Reputation Management
ADDRESS
BK- 147, Ground Floor, Near SOS Children’s Village, BK Block, Sector II, Bidhannagar, Kolkata – 700091, West Bengal , India
EMAIL ID
contact@kdmi.in
CONTACT NO
9007746211
WEBSITE
www.kolkatadigitalmarketinginstitute.com
SEVEN BOATS
It is a part of the Seven Boats Info-System Pvt Ltd and was established in 2011. piecemeal from classroom training, there is online training & shops that are available at Seven Boats. There are 3- months instrument, 6- months instrument and 1 time PGDM you can conclude from.
COURSE SYALLABUS
Fundamentals
Landing page optimisation
SEO
Content marketing
Google ads
SMM
Web analytics
Local promotion
E-commerce marketing
Video marketing
Affiliate marketing
Lead generation
Earning through freelancing.
ADDRESS
Unit No.304, Diamond Arcade 1/72, Cal, Jessore Rd, Kolkata, West Bengal 700055
EMAIL ID
info@7boats.com
CONTACT NO
080170 49042
WEBSITE
www.7boats.com
KARMICK INSTITUTE
This has redounded in rising demand for IT professionals who can work in different disciplines. Karmick Institute is one of the leading IT training providers from eastern India. It imparts a comprehensive range of training results to individualizes who wants to exceed in the competitive information technology request. The concoction of this institute is Karmick results Private Limited, one of the colonist coastal software development enterprises with a global clientele.
The colorful courses which Karmick Institute offers to the scholars have been planned as per assiduity specific conditions. Well delved and quality course training modules have been designed by IT assiduity experts who retain times of experience in this field. All the courses are amended with high-end class and they are communicated to the scholars by educated group of professionals.
COURSE SYALLABUS
Introduction to digital marketing
SEO
SEM
SMM
Content marketing
Email marketing
Web analytics
Video
Youtube marketing
Affiliate marketing
Working on live projects
Examination for certification.
ADDRESS
116A, Purbalok (Premises No: 1118) Street No: 6th, Kolkata, West Bengal 700099
EMAIL ID
info@karmichinstitute.com
CONTACT NO
098364 23755
WEBSITE
www.karmickinstitute.com
WHITE HAT ACADEMY
White Hat academe offers complete backing with Google Ads tests both newcomers position and advanced position. Their exclusive digital courses are fully grounded on practical literacy; in fact, they prepare scholars to break real-life problems by involving them in real-time marketing enterprise.
COURSE SYALLABUS
PPC training
Digital marketing training
SEO training
Analytics training
ADDRESS
DN Block, Sector V, Bidhannagar, Kolkata, West Bengal 700091
EMAIL ID
contact@white-hat.in
CONTACT NO
099031 94492
WEBSITE
www.white-hat.in
CALCUTTA MEDIA INSTITUTE
CMI was innovated in the time 2011 by the ABP Pvt Ltd. it offers a PGDM course in digital marketing and colorful other courses related to media, operation, and dispatches. concluding any digital marketing course then would leave you are soaking wet in digital chops. The CMI sets a certain standard for digital literacy in Kolkata. The entire PGDM is designed in a way to help scholars acquire the stylish assiduity practices and give hands-on experience.
COURSE SYALLABUS
Module 1: Introduction to Digital Marketing
· Module 2: Effective Inbound Marketing using Search Engine Optimisation (SEO)
· Module 3: Search Engine Marketing (SEM) as Paid Inbound Marketing Technique
· Module 4: Paid Outbound Marketing – Online Display Campaign
· Module 5: Online Display and Video Campaigns using Adwords and YouTube
· Module 6: Leveraging Social Media for Market Development and Branding
· Module 7: Remarketing/ Retargeting – Communicating to the “Intent to Purchase” Audience
· Module 8: E-Mail Marketing
· Module 9: Mobile Marketing
· Module 10: Digital Media Analytics
· Module 11: Campaign Analytics
· Module 12: Digital Marketing Strategy
ADDRESS
501, Elgin Chambers, 5th Floor, 1A, Ashutosh Mukherjee Rd, Sreepally, Bhowanipore, Kolkata, West Bengal 700020
EMAIL ID
directorcmioffice@cmi.net.in
CONTACT NO
033 4057 6601
WEBSITE
www.cmi.net.in
NIHT DIGITAL MARKETING
Still, also NIHT is the stylish institute for that, If you are looking for a place to guide you to instruments. There is a placement in Digital marketing then. Other than that there are instrument courses available on Google Analytics and digital marketing. 2 branches of the institute are available in Kolkata.
COURSE SYALLABUS
Digital marketing
Website planning and creation
Social media marketing
Google ads and analytics
SEO
Content writing
Email marketing
ADDRESS
25 Ganesh Chandra Avenue Kolkata 700013/ 16C Ashutosh Mukherjee Road 1st floor Near Homeland Mall Kolkata 700020
EMAIL ID
info@nihtdigitalmarketing.com
CONTACT NO
098302 69100
WEBSITE
www.nihtdigitalmarketing.com
CONCLUSION
We hope you enjoyed our article on the top 10 digital marketing institutes in Kolkata. We know that finding the right digital marketing institute can be difficult, but with the help of this article, you should be able to find the right one for you and your business. We have listed the top 10 institutes based on their quality of education, customer support, and the amount of experience that their faculty members have. We hope that this article has helped you make a decision about which digital marketing institute is best for you and your business. Thank you for reading.
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